Founding partner. Semiologist. 25 years of experience in branding and communication. She has developed a semiotic theoretical matrix of proven conceptual efficacy for the analysis of organizations, their brands and their communications. She is a professor and researcher at Universidad Nacional de las Artes (UNA), and at Universidad de Buenos Aires (UBA) among others.
Culturalist. Founding partner. Specialist in social research methodology and gender perspective. Her research interests range from gender issues, consumption as social practice, communication, and branding to public opinion. She teaches Consumer Behavior in Universidad de Buenos Aires (UBA), Social Research Tools and Techniques, and Research Projects Design at Universidad Nacional de las Artes (UNA.)
WENDY MENDEZ CASARIEGO
Specialist in communication and branding. She has 20 years of experience in marketing, advertising, and mass consumption brands and products. She specializes in thinking up innovative concepts for brands, products, actions and programs.
Sociologist. One-of-a kind in fieldworking. She works on purchase processes and mass consumptions. She also specializes in productive and industrial sectors brands and products.
She administers and manages Punctum’s projects.
GUADALUPE GONZALEZ CAMPAÑA
Sociologist (UBA), with graduate studies in Analysis of Statistical Information. She teaches both undergraduate and graduate Statistics and Social Research Methodology courses. She is also a researcher in diverse academic research projects and examiner of project impact and social programs. She has wide experience research design, quantitative data analysis and data processing.
Photographer. Obtained her training in workshops with renowned photographers, Photojournalists and contemporary photography editors. Photojournalists and contemporary photography editors. Exhibited her works in Argentina and abroad in both individual and collective samples. At present she works as a documentary and ethnographic photographer for research studies at Universidad Nacional de las Artes (UNA), for the Universidad de Buenos Aires, Ciencia y Técnica Project (UBACyT) as well as for private companies. Conducts photography and photographic narrative courses at Universidad Nacional de Artes, Crítica de Artes (Art Critic Department) and at Curaduría de las Artes (Arts Curating Department).